Addition of JIRA and inMotionNow into the Brandfolder platform offers seamless collaboration across brand teams, validates need for Digital Asset Management tools in the martech stack

[DENVER, Colo., April 17, 2018] – Brandfolder, a robust, yet simple Digital Asset Management (DAM) platform that offers organizations the ability to maintain, oversee and effortlessly share brand assets, today unveiled its latest offerings in a series of more than 25 thoughtful integrations: Workflow products JIRA and inMotionNow. The addition of these offerings further demonstrates Brandfolder’s category leadership as the premier DAM in terms of usability, simplicity and efficiency; extending Brandfolder’s capabilities beyond traditional asset storage and distribution.

Brandfolder creates a tailored experience for clients, based on the needs of the organization. This mindset extends from the intuitive user interface of its platform to the company’s unique approach to DAM integrations: Prioritize the tools and processes clients already know and use – and seamlessly incorporate these features to improve collaboration and drive adoption. With the integration of workflow tools, Brandfolder serves as the foundational platform for all marketing activities and beyond, including e-commerce and product launches.

“The idea of ‘brand’ embodies more than a logo or tagline. We are seeing more organizations take control of their brands with the Brandfolder digital asset management platform to support and align digital marketing efforts – with the ultimate goal of growing brand engagement and ensuring consistency across all channels,” said Luke Beatty, CEO & Chairman, ‎Brandfolder. “We take our responsibility to seek out the most relevant integrations for our customers very seriously, and in doing this, we are building the most intuitive and powerful offering on the market today.”

Why Workflow

Marketing managers and creative teams are continually producing multiple assets under tight deadlines. With the integration of the most widely-used workflow products into its DAM platform – JIRA and inMotionNow – Brandfolder is offering clients increased brand control, greater efficiency and more transparency in the following ways:

  • Brand Control: Built-in permissions ensure the correct assets are used at the appropriate times and fulfill rights management needs.
  • Efficiency: Marketers and creatives can expedite asset development and file conversion processes by eliminating back-and-forth communication with multiple parties.
  • Transparency: Projects can be grouped into campaigns to ensure the appropriate internal and external parties can only access the creative contents relevant to them.

In addition, with these pre-existing workflow tools integrated directly into Brandfolder’s platform, there is no time commitment required to learn and adopt new processes, unlike with other DAM proprietary workflow offerings.

Vision for Integrations

As a part of its mission to help brands become more organized, consistent, and efficient, Brandfolder consistently partners with best-in-class offerings, seamlessly integrating SaaS products most relied upon by users.

Existing Brandfolder integrations include:

  • Adobe Suite: Illustrator, InDesign, Photoshop
  • Google: Analytics, Apps, Gmail
  • IBM Cloud Identity Connect
  • Microsoft: Active Directory, Office, O365 Groups, PitchPerfect, SharePoint
  • CRM: Salesforce, Lilypad
  • Communication, collaboration and notifications: Slack, Zapier, WebHooks
  • Publishing: WordPress, Sketchfab

Brandfolder’s comprehensive integrations work together to strengthen its overall DAM offering. As a result of Brandfolder’s adherence to its user-first mission, organizations of any size can continue to excel at maintaining their brand health through thoughtful, innovative, and efficient DAM integrations.

About Brandfolder

Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. Organizations like Slack, OpenTable, Shazam, and HealthONE rely on Brandfolder to deliver consistent and compelling brand experiences.

For more information, visit Brandfolder.com. To inquire about a potential integration with Brandfolder, email integrations@brandfolder.com.  

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